BIOIDEA is a handicraft workshop founded in 2011. They conduct handicraft training for the production of handmade soaps. The workshop is a place for free and open transfer of knowledge and skills to people who belong to marginalised groups due to age, gender or lack of work experience. BIOIDEA workshop is the first to combine the traditional craftsmanship of making soaps with modern design and contemporary knowledge. BIOIDEA soaps are environmentally friendly and completely natural products for skin care and protection.
BIOIDEA offers free knowledge and training, enables vulnerable groups to generate income for themselves and to be the owners of their own labour – and to jointly enter the market. The goal of training is to create a network of small workshops for the production of bio-soaps, with streamlined production processes that provide a high quality product. The Association is based on a cooperative relationship, or on the principles of free franchise. The profit is shared equally among the workshops – each workshop is the owner of its profit. They express the social mission via this free franchise, through which power is distributed through the network as explained.
Tourist Organization of Belgrade has included their products in the souvenirs of the capital city, so that tourists can buy them at all the places that sell Belgrade souvenirs – including their small sales office in Skadarlija (“Made in Serbia” product).