Global environmental awareness is a rapidly growing trend in society. In this respect, companies with an ecological profile have gained momentum. Just as an increasing number of consumers are demanding organically grown food, there is a growing demand for a clear, easily available and reliably ethical eco-option in the clothing industry. Dresstwice is thus a social enterprise that design and sell eco-friendly clothes for children. The clothes are made of 100% organic fabric, dyed green and sewn under ethical conditions. The textile industry accounts for more pollution than other industries and is notorious for causing human suffering in terms of inhumane working conditions. Moreover, many clothes contain toxic substances that pose a real threat to people´s health. Recent studies suggest that a significant amount of tested children’s clothes contain dangerous chemicals. As a result, Dresstwice aims to work to change the status quo and right these wrongs within the textile industry.
Kerstin Mühlow founded Dresstwice (DT Clothing AB) in 2010. It operates in the legal form of a joint-stock company. However, for every garment sold a certain portion of the profit goes to charitable endeavors (e.g. water purification tablets and medicine). Currently, each purchase results in a donation of 10 polio vaccines or 250 water purification tablets via UNICEF. Accordingly, Dresstwice distinguishes itself as a proto-social enterprise. Even though the enterprise operates as a joint-stock company, a small part of the business is nevertheless conducted in the legal form of a foundation. This approach was chosen in order for Dresstwice to receive public funding for some of its philanthropic activities. The business idea is rather simple: a purchase of the company´s clothes will not only result in a philanthropic action but also support the improvement of the textile industry and the public health of children. Consequently, Dresstwice strongly advocates that it´s possible to combine profit with charity. By generating profit, Dresstwice believes it can grow, develop and thus enhance the ability to work for charitable causes.
In terms of employees, Dresstwice mainly hire hourly workers. However, the main workforce constitutes of eight female volunteers responsible for some of the sales and the dissemination of information. The volunteers have all been recruited by word of mouth. Many of them have for various reasons been long-termed unemployed. As a result, volunteering have given them an increased sense of participation in society. The use of volunteers has also enabled Dresstwice to reduce its expenses, especially through periods of financial difficulty.